Cross functional Team Leadership

The capacity to effectively coordinate efforts across various teams is crucial in ensuring a smooth revenue cycle.

Data-Driven Decision Making

Exploring Data with Analysis Techniques

Pipeline Management

Developing a Comprehensive Sales Cycle and Eliminating Bottlenecks through Analysis

Sales Strategy

Sales Strategies and Tactics:

• Manage your territory effectively
• Plan your sales approach
• Define your sales quotas
• Implement a sales methodology
• Identify your ideal customer profile (ICP)

Project management

Three Key Phases: Plan, Execute, Monitor

2021-2022

Sales & Marketing Operations Director

yoobic

• Re-designed the entire revenue operations foundation, lead management process reduced response time from 2 days to 1 hour.
  
• Increased lead conversion from .06% to 4% through implementations of solutions to identified issues within the sales process, including Outreach and Gong,
  
• Developed reporting and dashboards as well as periodic summaries, identified actionable insights for finance, marketing and GTM teams, including new markets for 2023 sales strategy
  

2019-2021

DIRECTOR OF REVENUE OPERATIONS

AVENTRI

• Managed global revenue operations team: sales ops, marketing ops, deal desk and reporting.
• Sales software budget management, Negotiated over 30% annual savings in Sales software.
• Planned, improved and implemented sales and marketing operations processes including implementation, training and lead generation.
• Implemented and documented business intelligence, forecasting, quote-to-cash, lead routing and workplace automation software for the entire global sales organization including system customization, integrations, documentation, training and help desk.
  

2018-2019

Sales operations lead

Cultureiq

• Managed the territory design process. Bi-Weekly training on processes and systems. Collaborated with the Marketing team to coordinate lead generation and allocation.
  
• Provided all ongoing customizations of Salesforce, including dashboards, custom fields, triggers and workflows, reducing lead response time from 3 days to <8 hours.
  
• Project manager on lead routing tool Project (Lean Data), including customization, documentation and overall training for sales team and management.
  

2018

Director of Sales Operations

Madison logic

• Bi-Weekly Training on processes and systems.
  
• Customized Salesforce for integration with proprietary software, developed process manuals, including transition to Salesforce Lightning
  
• Updated current commission plan to seamlessly transition to commission calculation software, Xactly.
  
• Established and documented opportunity management processes for sales, customer success management, ad ops and account management teams.
  
• Developed reporting and dashboards for executives to monitor and evaluate sales team effectiveness.
  

2014-2018

SR. SALES OPERATIONS MANAGER

eXelate A Nielsen Company

• Uncovered business opportunities that resulted in a team creation and line of business with higher margins
  
• Streamlined monthly reconciliation process from 2 weeks to <1 day, utilizing existing technology.
  
• Provided in-depth regular and ad-hoc analytics and analysis regarding pipeline, sales activity, forecast and business trends to sales, finance, marketing, and operations management teams.
  
• Project manager on the merging of two instances of Salesforce